Tom Adams
CD / Copywriter
Boxes sold
in a
big box store
When consumers walked into a Best Buy they were in a “buying a box” mindset. They were picking up computers in boxes, printers in boxes and wireless routers in boxes. But the service portion of the purchase was always an ask from the cashier. So we created box for some of the services that you would want when buying new tech, like a new computer set up or wireless install, making it a lot easier for consumers to understand and purchase service items.