When you talk about skiing, Vail is one of the three places that gets mentioned in that conversation. But what happens to Vail when the snow melts?  Does it stop being a magical place?  We didn’t think so. For Vail's summer campaign, we wanted to play up Vail’s iconic status as a luxury destination while capturing the magical spirit you feel when you’re there, regardless of snow.  All while playing off of their tagline, "Like Nothing on Earth." We called it “enchanted Vail.”